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I'm Vidya,
nice to meet you.

With a blend of technical expertise and behavioral insights, I drive user satisfaction and product success. Known for a collaborative nature, ensuring timely delivery and consistently exceeding expectations.

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About Me.

I love working with my hands, which extends beyond design into my hobbies of macrame art and caring for plants. When I'm not designing, you can often find me hiking and camping in the Rockies, drawing inspiration from nature’s intricate patterns and breathtaking landscapes. My diverse interests help me bring a unique perspective to my work, blending creativity with a love for exploration, craftsmanship, and nurturing life.

Skills

  • User Interviews

  • Surveys

  • User Persona

  • User Flows

  • User Journey Mapping

  • Wireframes and Prototypes

  • Usability Testing

  • Figma

  • Miro

  • Lyssna.com (formerly UsabilityHub.com)

  • Keynote

  • CMS, eCommerce, HTML, CSS

  • Photoshop

  • G Suite

  • Empathy

  • Collaboration

  • Communication

  • Problem-Solving

  • Adaptability

  • Attention to Detail

  • Open-Mindedness

Professional Experience

UX Manager at Shiftwave

Santa Barbara, CA (2023 - Present)

  • Collaborate extensively with cross-functional teams to define clear research objectives, devise research plans, and prioritize activities, ensuring seamless alignment with business objectives and product strategies.

  • Drive and execute qualitative research initiatives, such as user interviews, usability testing, and surveys, resulting in significant improvements in user retention and reduction in customer support inquiries.

  • Analyze user feedback and data meticulously to uncover user patterns and actionable insights, leading to substantial enhancements in user engagement and overall satisfaction levels.

  • Present research findings and insights effectively to stakeholders through debriefs, comprehensive reports, engaging presentations, and interactive workshops, fostering informed decision-making processes.

  • Advocate steadfastly for user-centered design principles and best practices throughout the product development lifecycle, significantly enhancing average usage duration and app stability metrics.

  • Cultivate an in-depth understanding of Shiftwave's customer base, product offerings, and strategic direction that drive measurable improvements in product quality and user experience.

Previous Roles: UX Designer

Behavior Analyst at Adora Bright Learning Centre

Toronto, ON (2021 - 2023)

  • Conducted descriptive and systematic behavioral assessments to gather insights into user behaviors, preferences, motivations, goals, and pain points.

  • Provided behavior-analytic interpretations of the data collected by effectively translating findings into actionable insights for the development of comprehensive treatment plans, resulting in notable improvements in treatment efficacy, resulting in notable improvements in treatment efficacy.

  • Supervised and monitored client progress through meticulous data-based progress tracking, systematically analyzing and optimizing treatment effectiveness, leading to significant and steady enhancements in client behaviours/habits.

Lead UI Designer and Developer at RethinkingWeb

Mumbai, MH (2012 - 2019)

  • Designed and developed responsive and accessible digital interfaces, driving improvements in user engagement and conversion rates across various projects.

  • Led the expansion of the design and development team by recruiting top talent and cultivating a collaborative environment, resulting in enhanced team productivity and streamlined project delivery processes.

  • Managed client expectations effectively through clear communication and regular updates, fostering a high level of satisfaction and increased client referrals over time.

Education

  • Bachelor of Science in Computer Science (2003) - University of Mumbai, IN

  • Diploma in Human Behaviour Analysis (2021) - George Brown College, CA

Professional Development

  • User Experience Research and Design Program (2024) - CareerFoundry

  • Data Analytics Specialization (2022) - Google Coursera

Volunteer Experience

  • KidCoach: Future Possibilities For Kids (Toronto, ON)

  • Special Sports Educator: Mutually Beneficial Activities Foundation (Mumbai, IN)

Let's Connect!

Thanks for getting in touch.

Talk soon!

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© 2024 by Vidya Parab. Created with Wix.com

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